We Guide Financial Advisors Through Career Defining Moves and Practice Launches
What Sets Us Apart
Our clients choose Muriel Consulting because we offer more than just introductions—we provide strategic, hands-on guidance every step of the way. Here’s what makes us different:
Unbiased & Personalized
Advice
As an independent firm, we have no hidden agendas or corporate ties.
Industry Expertise & Relationships
With extensive experience and a vast network, we open doors to the best solutions.
Comprehensive
Support
From vision to execution, we make sure you’re ready for launch day. Our Launch Support services bridge any gaps.
Media & Mentions
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![Retirement Tax Services Podcast]()
With Steven Jarvis
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![Catherine Tindall Show]()
With Catherine Tindall, CPA
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![Modern building with wooden and white siding and large glass window in a mountain landscape with grassy foreground and mountains in the background.]()
Grow it.
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![A modern wooden house located on a hillside overlooking a large body of water with mountains in the background at sunset.]()
Sell it.
Wondering if it’s time to explore new horizons?
Download The Fit Test: A self-assessment designed to help you determine whether you’re in the right place or if it’s time to explore the possibilities.
Explore Options Across the Industry—Your Perfect Fit Awaits
Our goal is to guide you to the ideal firm for your career, whether it’s a top industry name or a unique opportunity that aligns perfectly with your vision. If we haven’t worked with your perfect fit firm yet, we’ll find it—your success is our priority.
Check out our podcast
If you're looking to scale your firm, navigate industry shifts, and take charge of your career, this is the podcast for you. Each episode features bold conversations with top advisors and industry leaders.
Wondering why it's called Kick It Open? Muriel Siebert, the first woman member of the NYSE, famously said: “When a door is hard to open and nothing else works, sometimes you just have to rear back and kick it open.”
Meet Our Founder: Shelby Nicholl, MBA
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I have a unique viewpoint honed from decades of leadership experience at A.G. Edwards (before Wells), Edward Jones and LPL Financial. I understand the behind-the-scenes on firm economics, client experience, products and strategy.
I was in the room when firms were setting the policy on major aspects of your business, including financial planning, transitioning proprietary Money Market funds to other solutions, how to implement DOL regulation and Regulation Best Interest, client pricing and more.
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I’m on your side of the table - always. I say the things to the firms that you can’t, and I get results. In a recent deal, I negotiated a 20% increase in the final stage, landing the highest paying deal (in basis points on AUM) for an Edward Jones team paid by the firm they chose.
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I earned my Series 7 and 66. I know the difference between financial planning approaches. I know what you need in your tech. I attend and present at industry conferences to keep up on tech, compliance, client experience and more.
I have personally talked with thousands of advisors from 100+ firms during my career and bring those learnings and ideas to the advisors I work with.
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I’ve soaked up the good, bad and ugly about the firms, compensation norms, systems, and processes. I talk to advisors just like you every day. I bring those learnings to you.
I am uniquely skilled to navigate large organizations to find the information you need to make a high-confidence decision.
I also remain involved in our industry. I am a founding board member of Women Leaders in Finance and presenter at industry conferences, including RIA Activate and the Washington University Wealth & Asset Management Conference.
