About Our Founder:
Shelby Nicholl
Shelby Nicholl is the founder of Muriel Consulting, a consulting and recruiting company that helps financial advisors transform their businesses by moving firms, adding team members and sourcing capital. Her consulting clients rely on her as an expert negotiator, business coach, client experience expert, and skilled marketer.
Shelby blends the analytical and creative to problem solve for her clients and for the industry. In 2023 she founded Muriel Network, a digital community centered on accelerating the success of women in wealth management. In 2024, she started the Kick It Open podcast. Both Muriel Network and Kick It Open are named in honor of Muriel Siebert, the first woman member of the NYSE.
A 25-year corporate veteran turned entrepreneur, Shelby previously served as Senior Vice President at LPL Financial and Director at Edward Jones. Shelby has spent her career consulting with advisors and investors, and building solutions and capabilities that meet advisor and client needs. Shelby has an MBA from Washington University, earned her Series 7 and 66, and is a certified PROSCI change management practitioner. She is also a Certified Exit Planning Advisor (CEPA).
Shelby serves on the Advisory Board for Easterseals Midwest and is a member of the Easterseals Women’s Giving Collective. She’s also a founding board member of the St. Louis-based Women Leaders in Finance.
About the Name “Muriel”
The inspiration for the company name was Muriel “Mickie” Siebert, the first woman member of the NYSE. Muriel Siebert was also a break-away advisor. When the firm she worked for wouldn’t pay her equally to her male colleagues, she started her own. She was a maverick and a trailblazer - the true original Fearless Girl.
“I sleep well at night knowing I’ve been competitive but honest, tenacious but scrupulous, tough but fair.”
— Muriel Siebert
Passion Project: Muriel Network
Less than a quarter of all financial advisors or wealth planners are women. And, less than a quarter of senior leaders within the broker-dealers, RIAs, custodians and asset managers are women. Those of us in the industry need to stick together, share our wisdom and accelerate growth.
Our community is designed for women in wealth management, including advisors, planners, and corporate leaders working for a broker-dealer, RIA, custodian, or asset management firm.
Muriel Network works because:
Women love to learn from other women! Hello energy boost!
We need to scale our mentorship for the next generation of women leaders.
Being part of something bigger avoids personal burnout, accelerates growth for women-led advising and grows the population of senior-level talent
Muriel Network is a collaboration within the Good Advisors Finish First community. Good Advisors Finish First is a community of experienced financial advisors who are dedicated to pursuing better client outcomes - using the power of community to more quickly skill up, motivate and drive progress.