Stop Being a Boring Advisor: How Jesse Hurst Uses Pop Culture to Make Finance Stick
Do you ever feel like you’re explaining something important—markets, volatility, retirement strategy—and your client’s eyes start to glaze over?
In this episode of Advisors Off Script, Shelby Nicholl sits down with Jesse Hurst, CEO of Impel Wealth Management, to tackle the “boring advisor” problem—and why credibility alone isn’t enough. Jesse has built a $400M practice by blending economics with pop culture, humor, and storytelling to create content clients actually read, remember, and share.
From comparing the CARES Act to Animal House, to using R.E.M., Led Zeppelin, and The Beatles to calm market panic and reinforce long-term strategy, Jesse explains why memorable communication builds trust, reduces client anxiety, and even lowers panicked call volume during downturns.
They also dive into:
Why consistency in content creates reassurance during volatile markets
How authentic voice drives organic growth and referral momentum
The real process behind writing a book (and surviving four rounds of editing)
Why advisors should focus on their “zone of genius” and outsource the rest
If your practice is solid but your messaging feels flat…
If you want higher engagement without gimmicks…
If you believe financial advice doesn’t have to be dry to be trusted…
This episode will inspire you to make your voice part of your strategy—and prove that success in this business doesn’t have to be boring.
Produced by Shelby Nicholl. Edited by Aaron Sherman.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll.
License code: EV5ON7Y3CSESDSEU
