Are Financial Advisors Failing at Their Own Exit Planning?

On this episode of Kick It Open, Shelby Nicholl of Muriel Consulting sits down with Brooklyn Brock—a third-generation CFP®, succession planning expert, and founder of Ellevate Advisors—to explore one of the trickiest dynamics in wealth management: planning your own future, especially when family is involved.

Brooklyn grew up inside a multigenerational financial planning firm and experienced its full arc—from her grandfather, to her father and uncle, to an eventual external sale. Through that deeply personal journey, she saw how even the most successful advisors can struggle to plan for their own transitions.

Now, she’s flipping the script. Brooklyn helps advisors build intentional succession plans, unlock value from their business, and pursue the freedom to define their next chapter. In this conversation, we dive into the emotional side of letting go, the mindset required to build with an exit in mind, and how her father gave her the ultimate gift—permission to choose her own path.

If you’re an advisor who hasn’t planned for your own future with the same rigor you give your clients—this one’s for you.

Produced by Shelby Nicholl. Edited by Aaron Sherman. 
 
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll.
License code: EV5ON7Y3CSESDSEU